The Patch, Jinding’s flagship greenfield project, has reached a significant milestone in settlements and is entering new development stages, presenting the perfect opportunity to refresh the brand and visual environment. Jinding enlisted Ology to revitalize The Patch, with a brief to maintain its bold colors and energy while simplifying the application for greater impact and sophistication. Additionally, the messaging and story were updated to better connect with buyers.
THE PATCH, WOLLERT
RESIDENTIAL COMMUNITY
BODYCOATS ROAD, WOLLERT, VIC
BRAND ENVIRONMENT, BRAND POSITIONING, CAMPAIGN MESSAGING, SIGNAGE, ADVERTISING, ANIMATION.
Ology wanted to help buyers imagine their future at The Patch. Buying a block of land and building a new home is a momentous occasion, as are all the challenges, good times and highlights life throws at you. At The Patch, you’re not just building a home. You are building your own neighbourhood, community, your family! Our new positioning for The Patch is all about Building Your Story.