METHOD-OLOGY

The Patch, Jinding’s flagship greenfield project, has reached a significant milestone in settlements and is entering new development stages, presenting the perfect opportunity to refresh the brand and visual environment. Jinding enlisted Ology to revitalize The Patch, with a brief to maintain its bold colors and energy while simplifying the application for greater impact and sophistication. Additionally, the messaging and story were updated to better connect with buyers.

THE PATCH, WOLLERT
RESIDENTIAL COMMUNITY
BODYCOATS ROAD, WOLLERT, VIC

BRAND ENVIRONMENT, BRAND POSITIONING, CAMPAIGN MESSAGING, SIGNAGE, ADVERTISING, ANIMATION.

We build our life stories around key moments

Ology wanted to help buyers imagine their future at The Patch. Buying a block of land and building a new home is a momentous occasion, as are all the challenges, good times and highlights life throws at you. At The Patch, you’re not just building a home. You are building your own neighbourhood, community, your family! Our new positioning for The Patch is all about Building Your Story.

A strong colour palette for a bright future.

Ology deliberately chose a bold, bright colour palette to represent The Patch. Combined with the strong, simple graphics the impact through the display signage has been substantial.

The Patch’s refreshed branding seamlessly translates to digital platforms, with its vibrant colour palette and compelling messaging cutting through the typical online clutter.

“Ology invests time in understanding the brief and business needs and delivers great branding and considered tactical execution elements aligned to our project requirements.”

 

Emma Antonius
Jinding. General Manager – Marketing