METHOD-OLOGY
Brown Property Group’s flagship apartment building is brilliantly located with the historic Camberwell Railway Station on it’s doorstep and over 400 retail stores, hospitality venues and service providers just moments away in the Burke Street shopping precinct. But it is the well considered architecture and beautiful interior design that creates a building nurturing a sense of belonging, a feeling of home.
BROWN PROPERTY GROUP
20 PREMIUM APARTMENTS
15-23 COOKSON STREET, CAMBERWELL
PROJECT NAME, BRAND STRATEGY & POSITIONING, WEB DESIGN, PRINT & DIGITAL ADVERTISING, DISPLAY SUITE
A distinctive façade
worthy of celebration
The brand mark for Cookson naturally came out of the building facade. A stamp of recognition that celebrates the beauty in the shapes and proportions of the project, leading to our key statement:
– The Shape Of Things To Come –
A series of abstract renders were also commissioned to reinforce this concept.
Separating the detail
The design finesse in both the architecture and interior spaces warranted a brochure that not only showcased the visual representation of the project with stunning full page renders and photography, but also championed the design detail on layered, short feature pages.
THE SHAPE OF THINGS TO COME
DIRECTING FOCUS THROUGH SCALE AND SHAPE
BPG’s first urban apartment development a resounding success
BPG’s experience in the property industry lay mostly in the house & land market, however with a fantastic team of experts to ensure COOKSON’s success, including DKO Architecture, Mim Design, INPG, CBRE and ourselves, their transition into apartment developments was seamless.
