METHOD-OLOGY

Maintaining a comfortable fit with the existing Harriott Armstrong Creek brand Ology was tasked with developing a brand and collateral for the new townhomes precinct. Harriott’s land sales identity has historically been linked to line illustrations. Ology chose to evolve the use of these with colour and positioning support whilst developing a new nature illustration as the key visual environment for the Harriott Townhomes. By elevating the colour palette and pushing the usage of the illustrations Ology brought the townhomes collateral it’s own sophisticated branding and visual identity without isolating the new offering from the overall precinct.

JINDING
260 TOWNHOMES
BARWON HEADS ROAD ARMSTRONG CREEK

PROJECT NAME, BRAND STRATEGY & POSITIONING, DISPLAY SUITE ITEMS, PROJECT SIGNAGE, WEB DESIGN, DIGITAL & ADVERTISING CAMPAIGNS, BROCHURE, MARKETING PLANS.

What is luxury
for this market?

Luxury means different things to different markets. Ology identified the balance of Armstrong Creek’s location – between city and surf – as the new luxury this market is looking for.