METHOD-OLOGY

Located in the heart of Fitzroy North, Bakehouse Terraces is a collection of thoughtfully designed townhomes set on a site rich with history and heritage. Our brand design takes inspiration from the silhouette of the heritage building, seamlessly weaving it into a contemporary identity that speaks to the character of this highly sought-after suburb.

BANCO
14 TERRACE HOMES
QUEENS PARADE FITZROY NORTH

PROJECT NAME, BRAND STRATEGY & POSITIONING, PROJECT SIGNAGE, WEB DESIGN, DIGITAL & ADVERTISING CAMPAIGNS, MARKETING PLANS.

Fitzroy North is known for its eclectic charm, a blend of old and new that makes it one of Melbourne’s most desirable locations. Our approach captures this essence, balancing a sense of history with modern sophistication. From the carefully curated color palette to the typography and visual elements, every detail reflects the area’s unique personality—creative, vibrant, and effortlessly cool.

 

Ology designed the Bakehouse Terraces website with a balance of functionality and personality. With a clean and intuitive layout, the site offers an effortless user experience while showcasing the unique charm of the project and its Fitzroy North location. Thoughtful design details and carefully curated content reflect the heritage and contemporary character of the townhomes, bringing the essence of the project to life online.

Display signage was kept simple & clean in order to work with the heritage site and maintain character.