METHOD-OLOGY
Ology’s knowledge hungry process identified sustainability and luxury are not mutually exclusive. A belief held by Jarrah and also a maxim very much true for our target market, the Fitzroy locals. Ology centred its creative thinking on the principle of there is always more BEYOND FIRST IMPRESSIONS.
Jarrah Property Group
18 apartments | 2 townhouses
82 Westgarth Street Fitzroy
Project name, brand strategy & positioning, display
suite, project signage, web design, digital & advertising
campaigns, sales agent marketing materials.
Designed for everyday rituals.
Our research and immersion into 25 Smith led us to follow the thread of what it is people look for in a home. Essentially it is about daily life both at home and in the neighbourhood, where we look to feel happy, comfortable and inspired.
Designed for everyday rituals.
Our research and immersion into 25 Smith led us to follow the thread of what it is people look for in a home. Essentially it is about daily life both at home and in the neighbourhood, where we look to feel happy, comfortable and inspired.
More than just pretty pictures.
The website for 82 Westgarth St. embraced the ‘beyond first impressions’ concept having each section showing full page renders and images only to reveal a slide out information panel the user could then control.
BEYOND FIRST IMPRESSIONS — INFORMATION BALANCED WEBSITE
More than just pretty pictures.
The website for 82 Westgarth St. embraced the ‘beyond first impressions’ concept having each section showing full page renders and images only to reveal a slide out information panel the user could then control.
BEYOND FIRST IMPRESSIONS — INFORMATION BALANCED WEBSITE
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The brochure
that’s not a brochure
Ology designed a functional “brochure” for the buyer in line with the sustainability & longevity principles to last beyond the sales process. The premium binder allowed purchasers to gather & store their own material from floorplans at the start of the process through to construction update visits and settlement & warranty information is designed to be kept in this one piece.
