The Ascot was designed to be equipped with all the benefits & amenity of a private club, and positioned moments from the iconic Flemington Racecourse. Ology identified the potential to leverage the excitement of Flemington race carnivals with the influence of high / club fashion.
BLUE EARTH GROUP
72 ASCOT VALE ROAD, FLEMINGTON
Project name, brand strategy & positioning, web design, sales agent marketing materials.
The metallic confetti combined with racing icons and a sophisticated palette imbued The Ascot marketing campaign with just the right amount of ‘private clubhouse’ aesthetic mixed with Flemington racecourse energy.