METHOD-OLOGY
Seymour & Blanche branding celebrates the beauty of light at the beginning and end of each day and how well designed architecture interacts with it. Ology created subtle yet striking branding for these impeccable townhouses located in Elsternwick’s best street.
FREEMAN GROUP
19 TOWNHOUSES
SEYMOUR ROAD ELSTERNWICK
PROJECT NAME, BRAND STRATEGY & POSITIONING, DISPLAY SUITE, PROJECT SIGNAGE, WEB DESIGN, DIGITAL & ADVERTISING CAMPAIGNS, SALES AGENT MARKETING MATERIALS.
Strength in the subtleties of light & space.
Seymour & Blanche brings it’s own architectural presence to this established locale, with an emphasis on shape, materiality, light & space. Ology’s use of gradients are a nod to the skies of dawn and dusk and the interaction of light and architecture during those moments.
The best street in Elsternwick
Seymour Road is one of Elsternwick’s most prestigious tree lined streets. With an anticipated strong local market for the project, striking hoarding was designed to line both Seymour Road and Blanche streets resulting in strong enquiry and creating an instant buzz around the project.
