The former site of the Victorian Railway Workshops, Spotswood Yards is being transformed into a world class precinct by Blue Earth which will be the Inner West’s most significant land transformation to date. In keeping with the history of the site, we worked with the railway theme for design and naming convention. Introducing ‘Porter’, the railway worker that welcomes, assists and looks after you.
BLUE EARTH GROUP
SPOTSWOOD YARDS PRECINCT
BIRMINGHAM STREET, SPOTSWOOD
PROJECT NAME, BRAND STRATEGY & POSITIONING, ADVERTISING CAMPAIGNS, SALES AGENT MARKETING MATERIALS.
Spotswood Yards was originally the Victorian Railway Workshops complex. Spotswood’s industrial & manufacturing history inspires an innovative and creative suburb. The area has carried it’s history of making things through to its cultural & community identity today.
Taking inspiration from art deco rail travel posters Ology developed a graphic approach that hinted at industrial past along with a touch of gold luxury.