Ology’s white on white approach for Orlando Hampton reflects the architectural approach and is paired with a brand pattern inspired by the interior textures. Simple, clean and coastal for these luxury urban-coastal homes on Hampton’s best street.
78-80 ORLANDO STREET, HAMPTON
PROJECT NAME, BRAND STRATEGY & POSITIONING,BROCHURE, LOOKBOOK, ADVERTISING, ART DIRECTION.
Ology developed an oversize white textured folder for the Orlando material with a pearlescent brand foil. Keeping the folder minimal & premium and providing a neutral base for the large project & location images and A2 plans, the folder very much projected the casual luxe sophistication of Hampton beach.
A simple, weatherboard, white on white display with green hedges and picket fence helped the display settle in to the streetscape, striking the balance between standing out and fitting in whilst being distinctively Hampton.