METHOD-OLOGY

Ology’s white on white approach for Orlando Hampton reflects the architectural approach and is paired with a brand pattern inspired by the interior textures. Simple, clean and coastal for these luxury urban-coastal homes on Hampton’s best street.

6PM
13 RESIDENCES
78-80 ORLANDO STREET, HAMPTON

PROJECT NAME, BRAND STRATEGY & POSITIONING,BROCHURE, LOOKBOOK, ADVERTISING, ART DIRECTION.

Coastal Luxe

 

Ology developed an oversize white textured folder for the Orlando material with a pearlescent brand foil. Keeping the folder minimal & premium and providing a neutral base for the large project & location images and A2 plans, the folder very much projected the casual luxe sophistication of Hampton beach.

 

A Hampton display

A simple, weatherboard, white on white display with green hedges and picket fence helped the display settle in to the streetscape, striking the balance between standing out and fitting in whilst being distinctively Hampton.