Blue Earth’s commitment to integrated technology within every building, forms the core concept for the Hotham brand with a digital representation of the expansive central gardens. Taking the lush colours incorporated in the landscaping and expanding them out to a coloured pixel system Ology developed a vibrant, changeable brand identity for this inner urban project.
145 BOUNDARY ROAD NORTH MELBOURNE
PROJECT NAME, BRAND STRATEGY & POSITIONING, WEB DESIGN, BROCHURE.
By pairing the lush pixel illustration with a muted sage green, Ology brought sophistication to the collateral, representing the quality product and vibrant lifestyle on offer.