METHOD-OLOGY
Jinding approached Ology to help them with an original, relevant campaign to advertise their new $30k rebate for purchasers at ‘Harriott at Armstrong Creek’. It was suggested that perhaps the campaign could be named after the local area or wildlife. But once we started brainstorming we just couldn’t ignore the emotive solution staring us in the face!
HARRIOTT ARMOSTRONG CREEK
RESIDENTIAL COMMUNITY
HARRIOTT RD, ARMSTRONG CREEK VIC
CAMPAIGN NAME, CAMPAIGN BRAND, DISPLAY SUITE ASSETS, SIGNAGE, WEB DESIGN, DIGITAL & ADVERTISING ASSETS, SALES MARKETING MATERIAL.
There is a lot to
be happy about
at Harriott
When the Ology team sat down to brainstorm solutions, we discussed who we were targeting, how they would see the offer and how to engage them above the competitors in a tough market. To engage our market we believed we had to make them FEEL something so we decided we would name the campaign after the emotion it would inspire. How does anyone feel with an extra $30k to put towards a home… Happy. And so The Happiness Rebate was born!
Happiness is…
Jinding was so happy with The Happiness Rebate they embraced our suggestion of expanding the approach beyond just this rebate and tying it in to the general messaging. Happiness is… a concept that starts out as a campaign but broadens to a full messaging refresh.
