METHOD-OLOGY
Behind a heritage brewery wall are 37 townhouses, a landscaped courtyard and the iconic Burnley heritage silos. Ology relished the opportunity to create a unique brand and marketing strategy worthy of such an exciting project. Celebrating the craftsmanship of the past & history of the site. This is Burnley New Heritage.
DEVELOPED BY URBAN
37 TERRACE HOMES
GIBDON STREET BURNLEY
PROJECT NAME, BRAND STRATEGY, POSITIONING, DISPLAY SUITE, PROJECT SIGNAGE, WEB DESIGN, ART DIRECTION, DIGITAL ADVERTISING CAMPAIGNS, SALES AGENT MARKETING MATERIALS.
Burnley New Heritage
Established in the late 1800s as Terry’s Burnley Brewery, Burnley Maltings’ heritage remains protected and honoured within a respectful architectural vision as it adds a new chapter to its long story. Pairing an historically driven design response with a contemporary way of life.
A display with a difference
Housed in the old caretakers quarters, the Burnley Maltings display celebrates the history whilst selling the new. Honouring the historical nature of the site, all signage and display items were carefully considered in keeping with strict heritage overlays. Ology curated a series of artistic photography taken in the original Maltings factory during operation and after closure. The gallery style approach showcased the processes and industrial spaces alongside artefacts and curios.
The Malting Process
Ology illustrated the malting process that was carried out on site until recently and paired the infographic with a shelf of sample tubs from different malt batches.
An alternative approach
Such a unique site and location required unique and alternative approaches to interacting with the surrounding neighbourhood. Given the exterior wall was covered in bill posters it was logical to us that space and the posters should be working for our project! A way to capture attention and add to the ROI campaign prior to a full project launch whilst maintaining the vibrant feel of the current site.
The Silo Project
In conjunction with The NGV and Melbourne Design Week, The Silo Project was a group exhibition housed in the six former grain silos within Burnley Maltings. The exhibition was a response to the unique site it is housed in and “formed an architectural intervention to a soon to be restored monolith” creating a buzz around the project, and a chance for the local community to see inside the maltings and interact with the silos.
