Blue Earth’s longevity of success over 30 years has seen them constantly push boundaries in the property industry and redefine what apartment living is. Established as an industry leader they never rest, with each new project an opportunity to reimagine every aspect of development. With Blue Earth’s projects increasing in scale and success Ology was engaged to develop a new brand to reflect their passion, integrity and innovation.
PROJECT NAME, MASTER BRAND, VISUAL IDENTITY, POSITIONING, WEBSITE, ADVERTISING, SIGNAGE
Ology took an intrinsic attitude and distilled it into a solid, confident statement. An active positioning, these two words create Blue Earth’s core brand platform. Designed to unite and motivate at every level, from core business approach to briefing architects, innovative development inclusions and project marketing campaigns. This is Blue Earth.
Given Blue Earth’s focus on Melbourne developments Ology worked with photographer Isamu Sawa, to capture a set of iconic Melbourne locations for use within Blue Earth corporate communications.
Ology has completed 24 projects and counting with Blue Earth. Every project has a unique visual approach and identity with the positioning statement ‘Reimagining. Redefining.’ serving as our own brief every time we undertake a new collaboration with Blue Earth.