With every project, Blue Earth build ever-more extensive resident amenity into their development offering – pushing the boundaries of apartment living. Anthem, at the time, had the most extensive offering yet with a staggering array of amenity to make life easier and more enjoyable in every way.
246 APARTMENTS | 3 BUILDINGS
1 O’SHANNASSY STREET, ESSENDON
PROJECT NAME, BRAND STRATEGY & POSITIONING, DISPLAY SUITE, PROJECT SIGNAGE, WEB DESIGN, DIGITAL & ADVERTISING CAMPAIGN, SALES AGENT MARKETING MATERIALS.
With the Anthem amenity provided taking care of so many parts of daily life, resident’s are able to focus on living life to its fullest and performing in all areas without worrying about picking up dry cleaning, travelling to the gym or getting to the post office.
HIGH PERFORMANCE LIVING
The Anthem Collateral was designed to be understated on the outside with a vibrant colour palette on the inside, representing a life full of colour.
The Anthem display suite included reception and bar area, presentation cinema, built apartment zone and a ‘High Performance Living Zone’ to demonstrate to purchasers some of the convenience, technology and fitness equipment that would feature in the final building.
The Anthem website was simple & straightforward – always be able to register and focus on what will make the resident’s life better.
Investors and owner occupiers alike responded to the high performance lifestyle being promoted – not the usual cafe lifestyle offered, but a built in premium lifestyle that genuinely enables the resident to live a better life.
SOLD OUT IN 4 MONTHS