METHOD-OLOGY
25 Smith brings together the expertise and style of Developed By Urban and Clare Cousins Architects, to deliver exceptional owner occupier luxury apartments in a sought after location. With only 14 residences in the building and the potential for purchasers to combine and customise layouts, 25 Smith presents a unique opportunity.
DEVELOPED BY URBAN
14 LUXURY APARTMENTS
25 SMITH STREET FITZROY
PROJECT NAME, BRAND STRATEGY & POSITIONING, DISPLAY SUITE, PROJECT SIGNAGE, WEB DESIGN, DIGITAL & ADVERTISING CAMPAIGNS, SALES AGENT MARKETING COLLATERAL.
It’s all about everyday rituals
Our research and immersion into 25 Smith led us to follow the thread of what it is people look for in a home. Essentially it is about daily life both at home and in the neighbourhood, where we look to feel happy, comfortable and inspired.
Sophisticated simplicity
With the display suite being housed on site and open only by appointment, we championed the web address to drive registrations and display appointments. Once inside we honored Clare Cousins Architect’s sophisticated display room with simple signage and an accessible finishes shelf.
Every piece is important
The 25 Smith brochure can be taken home by potential purchasers and spread out on the table. Every detail talked over. Every space on display. Every bit of information important in it’s own right.
EVERYDAY RITUALS TALK IT THROUGH
Your life.
Your design.
The 25 Smith website focuses on the opportunity to get in early and customise the size and specifications of your residence.
EVERYDAY RITUALS CUSTOMISED TO SUIT YOU
A soft launch
secures 50% sales
With strong early interest 25 Smith hit it’s target market of owner occupiers through predominantly EDMs, online project profiles and external signage.
APPEALING TO OWNER OCCUPIERS WITH CUSTOMISABLE PRODUCT, THE RIGHT LOCATION AND CLEAR MESSAGING.
